Soda makers are scrambling to keep young people consuming their products. However, social media has been extremely critical against diet culture in recent years as the body positivity movement has gained steam and people are trying to appreciate the bodies they were given by God rather than the ones celebrities have paid for with plastic surgeries and various other procedures – but soda companies are fighting against the popular belief that sodas are generally unhealthy to consume.
Popular brands such as Canada Dry, 7Up, and A&W have already transitioned from “diet” to “zero sugar” drinks. The new labels are appearing on beverage containers across the country as these businesses attempt to sell more sodas to young people who are resistant to diet culture in general.
“Younger people just don’t like the word ‘diet,’” said Greg Lyons, chief marketing officer of PepsiCo Beverages North America, according to CNN.
Pepsi has been selling a zero-sugar beverage for years now. When Donald Trump was elected to be the first reality TV star president back in 2016, Pepsi rebranded their Pepsi Max offering as Pepsi Zero Sugar.
“No Gen Z wants to be on a diet these days,” Lyons confessed, according to CNN. “It’s about the freedom to choose what they want without feeling guilty.”
